Thursday, April 19, 2012

Photos! Photos! Photos!

  As the launch of Unthrifted nears, I thought we should talk a bit about selling online. The info that I include here will also be available under "Create Great Listings" on Unthrifted.com.



Photos! Photos! Photos!
Photography of your items is SUPER important. Unclear photos or those lacking detail might make a buyer say, “buh-bye.” Here are some of our tips for the best shots:

·         Work it: Use a live model, namely YOU! We want to see your style and how the item looks on a real person. It enables the buyer to see the scale of the item and understand how it would fit into their life.  If you’re not quite feeling like Gisele (but who does, really?), transform your nearest friend into your muse!
Workin' it 


·         Variety is the spice of life: Take photos of your item from different angles. Typically this would include: front full length, back, side, front close-up, detail view, etc. Detail photos could include a close-up of buttons, print, or the fabric, as these can look quite different from far away.  Give the buyer the “full picture” (pun intended).
Detail view


·        Keep it simple:  Use a solid/monochromatic background for most of your photos. You don’t want a busy background to take away from your fabulous piece. Let it shine!
Lush green grass=great background!

·         Don’t keep it simple: After you take some photos with a simple background, strike your best pose with a distinctive background to give it that cool fashion blog feel. Why not try that industrial building, interesting staircase, or sunlit field?

·         Maximize: upload all 5 photos. Our philosophy is: the more photos, the better. This way, the buyer truly understands what your item has to offer!
·         Beware of the flash: Photos taken with the flash on can sometimes appear washed out. Try taking some photos without a flash and compare to ones with a flash. Which one represents the item’s color most accurately?

With Flash=Washed out black!

Ok, sometimes you need a flash...

·         A tag is worth a thousand words: Including a photo of the item’s tag is important for Vintage. This confirms to the buyer that the item has truly reached vintage status (20 to 100 years old).
Tag View is also a good detail view!


Hope you find this helpful and please post any questions!

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